It's that time of year, when every major retailer launches a huge sale to compete with Amazon's Prime Day event. This year, Best Buy is calling its week-long answer to Prime Day the "Black Friday in July" sale. Here are the key details, and a look at the kinds of deals you can expect to find.
When is Best Buy's 'Black Friday in July' sale?
Best Buy's summer sale will take place July 7 through July 13, which just so happens to overlap with Prime Day (a coincidence, I'm sure), though Best Buy's sale begins a day earlier. This is the first time Best Buy's sale will last so long—previously, it was just three days.
Do you need to be a member to shop Best Buy's sale?
You don't need to be any kind of member to shop for Best Buy's Black Friday in July sale; however, it is free to sign up for a My Best Buy membership, which will gain you free shipping. If you join one of their paid subscriptions (My Best Buy Plus for $49.99 per year or My Best Buy Total for $179.99 per year) you'll get faster free shipping, exclusive prices and deals, an extended 60-day return window on most products, and access to select sales, like the Member Deals Days sale that is going on right now. Paid members will also earn extra rewards from both the current sale and the upcoming Black Friday in July sale.
What deals can I expect during Best Buy's Black Friday in July sale?
There is no official list of deals from Best Buy yet, but in an email, the company said shoppers can expect deals on TVs, laptops, headphones, video games, electric bikes, "and more." The. retailer will debut new deals every day in stores, on its website, and in the Best Buy mobile app.
You can shop some early deals already
Despite Best Buy being secretive about what deals they'll have, it has already launched some early offers that you can shop right now (although it might be better to wait for the event to make sure you get the best deal):
Insignia 50-inch Class F50 TV: $169.99 (originally $299.99)
Beats Studio Buds: $99.99 (originally $149.99)
Apple MacBook Pro 14-inch M3: $1,199 (originally $1,599)
Apple AirPods Max: $529.99 (originally $549.99)
Samsung Class LS03D The Frame 65-inch: $1,499.99 (originally $1,999.99)
Beats Studio Pro: $249.99 (originally $349.99)
Sony WH1000XM4 headphones: $299.99 (originally $349.99)
Samsung Galaxy Tab S9 Ultra: $799.99 (originally $1,199.99)
Samsung Galaxy Watch Ultra: $499.99 (originally $649.99)
What other retailers are competing with Amazon's Prime Day?
After Amazon's Prime Day announcement, both Target and Best Buy announced theirs. Target is having Circle Week, which will run from July 6 through 12, and Best Buy is having its Black Friday in July sale. Walmart was the last one to announce their competition sale, which they're calling "Walmart Deals," running from July 8 to July 13.