Promising to "level up your vision," rapper/entrepreneur Soulja Boy recently launched a pair of so-called "AI Smart Glasses." For $64.50, you can own a pair that offers "hands-free music control, live performance enhancements, and seamless social media connectivity." And if a stylish, inexpensive pair of AI smart glasses for $64.50 sounds too good to be true to you, it almost definitively is.
I'm not knocking Soulja Boy's hustle, and "Crank That" is an all-time banger, but I am an expert on smart glasses, and I would not recommend that anyone buy these glasses.
No so smart
Judging from the vague product listing and stock photos, Soulja Boy is likely selling one of the many "AI smart glasses" out there that are essentially cheap bluetooth headsets packed into glasses. Consider these $37 specials from Amazon, or these AI glasses that cost less than ten bucks. Heck, you can even get a pair of glasses with a camera for $55 at Walmart.
Soulja Boy has a history of selling tech products that are less than what they seem, from the Soulja Boy Bluetooth Headphones, to a handheld game console, and more. The (now unavailable) $300 Soulja Phone, for instance, was apparently a Chinese Android phone that retailed for $200. Past Soulja Boy game consoles were actually emulators that could be purchased for less elsewhere.
In other words, Soulja Boy is using his brand to promote products that already exist, drop-shipping them to buyers, and jacking up the price for being the middleman. Past Soulja Boy products haven't even had his name emblazoned on them, which seems like the only reason to buy a product from Soulja Boy instead of buying it from Amazon for significantly less money.